Analysing Mainstream Media Headlines for Electric Vehicles
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Headline Duration
Last Updated: Wednesday, August 28, 2024 10:39 AM - Data up to Sunday, 28 January, 2024
Headlines were scraped from media websites search results and a comparison carried out on the number of days a headline appeared in the search results.
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Considerations when viewing this data
- Mainstream Media often re-use the same article/headlines across multiple time periods. EV headlines tend to be re-used more than general news headlines. This will affect the reported duration shown in results.
- It is reasonable to expect a higher churn rate for general news headlines over EV related headlines, resulting in a general news headlines spending less time in results.
- The headlines search results were captured for EV Terms, the non EV headlines were included in search results by the Publication and are not Front Page headlines.
- Algorithms are driving the search results and it is possible the shorter churn for General News is driven by the Algorithms, rather than a date driven sort.
- No conclusions can be drawn from this, it's just an interesting observation.
All Headlines
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The all_headlines data include the all the headlines captured, around 96,683 rows.
The average number of days a headline appeared in search results was calculated for the entire dataset
Processing time for the comparison process took 14 minutes.
The average number of days for all headlines was 4.27 days.
For Each Publication
| Title | Unique Headlines | Average Days In Results | Total Number of Headlines |
|---|---|---|---|
| The Sun | 1455 | 5 | 3525 |
| The Daily Mail | 1432 | 4 | 38749 |
| The Telegraph | 359 | 18 | 6976 |
| Express | 531 | 4 | 1390 |
| The Times | 117 | 15 | 1815 |
| BBC | 378 | 4 | 2857 |
| The Independent | 130 | 14 | 15415 |
| The Spectator | 29 | 7 | 3430 |
| The Economist | 74 | 15 | 1811 |
| The Daily Star | 15048 | 2 | 20670 |
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All EV Headlines
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The all_ev_headlines data includes the headlines captured and filtered to only those (mostly) relating to electric
vehicles and contains 27,580 rows.
The Average number of days in search results for EV Headlines was 20 days.
For Each Publication
| Publication | Unique EV Headlines |
Average Days In Results |
Total Headlines |
|---|---|---|---|
| The Sun | 466 | 5 | 3,525 |
| The Daily Mail | 307 | 4 | 38,749 |
| The Telegraph | 188 | 18 | 6,976 |
| Express | 114 | 4 | 1,390 |
| The Times | 74 | 15 | 1,815 |
| BBC | 58 | 4 | 2,857 |
| The Independent | 29 | 14 | 15,415 |
| The Spectator | 26 | 7 | 3,430 |
| The Economist | 20 | 15 | 1,811 |
| The Daily Star | 15 | 2 | 20,670 |
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Conclusion
While this is an interesting observation, little can be concluded from this. There are less new EV Headlines per month than general news headlines, so it comes as no surprise that EV headlines tend to stay in EV Search results for longer than general news.